We specialize in delivering an accurate understanding of customer needs and turning that insight into ACTION … Acting on the Voice of the Customer.
Clients hire us when…
- … there is a need to boost the profitability/success of a specific business initiative
… a recent product launch has missed the mark (and you can’t afford a second miss)
… senior managers/executives are not aligned on a go-forward strategy regarding one or several issues
… a new business is in rapid launch mode and has yet to engage with customers
… customer experience has faltered and needs to be significantly improved
We get involved by…
… facilitating the direct engagement of the right people within your organization with the right sampling of your customers
… providing structured, repeatable, deep-insight methodology for understanding customer needs
… bringing together and facilitating cross-perspective and cross-functional teams within client organizations
… designing and teaching “Voice of the Customer” methodology via workshops, off-sites and small group mentoring
… uncovering the insights necessary to make optimal decisions and move forward to implementation.
How we work
Our projects range in duration from six to eight weeks to several months, depending upon the scope and depth of our involvement and the issue(s) at hand.
All client work is led by firm Principal, Christina Brodie, with the involvement of additional staff as needed.
To learn more about our past work with clients, click here.
