Our experience covers a diverse array of industries including:
- Academic
- Automotive
- Back Office Services
- Chemicals & Paper
- Consumer Durables
- Consumer Packaged Goods
- Electronics & Components
- Energy
- Finance & Insurance
- Government
- Healthcare Services
- Industrial: Light & Heavy
- Marine
- Medical Devices & Equipment
- Medical Diagnostics
- Software
- Systems
- Telecommunications
- Textiles
- Utilities
Our project experience includes a diverse array of applications:
- Channel Strategy
- Clinical Evidence Strategy
- Customer Experience Improvement
- Delivery Strategy
- Go-to-Market Strategy
- Growth Strategy
- Journey Mapping
- Market Strategy
- New Platform Development
- New Product Development
- New Service Development
- Operations Strategy
- Supply Chain Improvement
What we did:
For these projects, one or two of us played the role of facilitation – structuring workshops to enable the team to do the important thinking that drives such compelling results.
What they said:
REAL RESULTS:
I have engaged Christina and the professional associates she mentored at least 6 times over the last 20 years, while working at 4 different medical companies. The fields of study included intensive care medical devices, operating room information management, life support devices for intensive care and anesthesia, monitoring and information management for chronic care (diabetes), and understanding the pathophysiology of the metabolic syndrome and Type 2 diabetes. The objective in all cases was to identify areas for growth, by seeing something that competitor companies and other ecosystem participants did not see. In all cases we succeeded in identifying and precisely articulating unmet needs, and also achieving insight on how to address those needs uniquely, in ways the companies could use to achieve sustainable competitive advantage.
The experience of working with Christina has taught me much that I have used in areas beyond the 6 initiatives. Her methods taught me:
- How to organize qualitative research systematically
- How to plan and do pre-work to target the right stakeholder interviews, and therefore maximize effectiveness and efficiency, while minimizing expense.
- How to harness the power of disparate points of view, by organizing teams with relevant professional diversity, and process the results in a way that causes the team members to actually hear each other, think about alternative points of view, and ultimately understand the power of diverse thought themselves.
- How to take a zen-like approach to listening to stakeholders, whether it is part of a formal research interview or a casual opportunistic conversation–to pick up on important indicators right there in the moment and immediately step to further exploration.
The approach delivered real insight and the barrier of ‘not knowing what you don’t know’ was overcome.
SAVVY INVESTMENT:
Not only am I grateful for the insights and knowledge I have gained from Christina, but also the waste that has been avoided. Leaders in corporations get pressure to conduct quantitative studies to relieve the political chaos of uncertainty. We jump too quickly to survey work and we all suffer for it. Consider a $250,000 conjoint study that took 3 months of survey instrument prep work, that no one accepts because everyone could see that the results don’t make sense, or at best, deliver no insight: ‘I already knew that’, they say. Christina’s process cost effectively delivers a reliable foundation of qualitative insight that can be used to guide further investments, including delivering the right inputs to formulate quantitative research, as appropriate.”
Jay Butterbrodt
