Christina Brodie is founder and principal of Christina Brodie & Associates, a Boston area consulting firm that specializes in delivering an accurate understanding of customer needs and turning that insight into action.
With over twenty-five years of experience facilitating the direct engagement of the right people within client organizations with the right sampling of their customers, Christina has consistently succeeded in helping companies make optimal decisions and move forward to implementation. Her work throughout Asia-Pacific, EMEA, Latin America and North America includes developing customer-grounded strategies, new product platforms, service transformations and optimizing supply chain dynamics.
Christina spent 15 years with PRTM and its successor, PwC. Prior to that, she headed CHB Consulting, working for several years in association with the Center for Quality of Management. While associated with CQM she evolved Voice of the Customer methodologies including Concept Engineering©, the FOCUS Method, and the Language Processing© method. In 1996 she received CQM’s Ray Stata Outstanding Contributor Award.
Christina is the author and co-author of multiple publications, including the widely acclaimed book, Voices into Choices: Acting on the Voice of the Customer. She is a sought after speaker and is frequently invited to deliver keynotes, presentations and workshops at professional conferences and events, both domestically and abroad.
Christina earned an MA from Ohio State University and a BA from Capital University where she received the 2005 Outstanding Achievement Alumni Award. She is the Past President and Board Chair of the Product Development and Management Association (PDMA) and a certified New Product Development Professional (NPDP).
